Part of good advertising is innovation and perspective. Innovation is key to bringing new ideas and possibilities to a table where they may not have been thought of before. The perspective is also important because it continues to break the boundaries of what an advertisement can be. Volkswagon just came out with this Ad for the new beetle featuring a fat dog reinventing itself so that it can chase a car. I thought this was brilliant because the idea of a dog losing weight is totally off subject and doesn't have much to do with a car, or does it? VW related the dog losing its weight and reinventing itself with the beetle reinventing itself. Innovating new ideas and perspective that relates two different entities was very successful in this case. Since this Ad is meant for the superbowl, I think it was also amusing how VW tied in last years successful Ad with the Darth Vader kid as well. Good Job VW!