Thought that this was a good ad. Copy reads: A 5-blade, hydrating, customizable power tool. That also shaves. I am beginning to learn that bringing in a copy or text that initiates your thinking to something similar can be a very strong concept. The fact that this electric razor is referring to power tools is giving the reader (probably a 21-35 year-old male) a connection with something that they are familiar with. Talking about different subject matter and relating it to your product is hard to do but when successfully done can achieve great advertising.