Sunday, January 22, 2012
Design is hard. Anyone can put text and image together and claim it to be design, but in order for it to be successful it needs intelligence and meaning. A foundation of reasoning that supports your choices on why decisions were made are the backbones of a designer. Defending why a certain text was used with a particular image is part of the job and territory. The end result is what you make it to be. If you don't believe in yourself and your design and your reasoning doesn't add up, your design will fail. Make decisions that make sense and back up your designs. I forget how successful design can be when simplified. I found some posters from 1935-43 and they are simple, beautiful, and blunt. Let's get back to the basics and forget complicating things. Take design back to the simplicity that it was born and get your message conveyed victoriously.
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