After attending the talk with Kali Nikitas from Otis I was very intrigued by interactivity. Engaging a person with advertisement brings in a personal and unique experience to the way the brand is perceived. Mercedes just released this interactive ad that lets people change the ad with their remote keys to there cars. By pushing a button on your remote that would unlock the doors, you can activate the ad to let different people out of the Mercedes. This ad is focusing on the versatility and room this particular model has to offer. I thought that this was a very creative move on Mercedes and I hope to see more in the future.