Subaru does it again! This was a really well done ad bringing an emotional connection between the driver of the car and the company. Showing the personal side of owning a car and what memories are created in it and how life can be changed by simply having a vehicle in your life. I think I connected with this ad most because of all the memories and life experiences I have had with my car. Relating with your audience is why this ad was successful and I personally think that many people can associate themselves with this commercial.