Subaru does it again! This was a really well done ad bringing an emotional connection between the driver of the car and the company. Showing the personal side of owning a car and what memories are created in it and how life can be changed by simply having a vehicle in your life. I think I connected with this ad most because of all the memories and life experiences I have had with my car. Relating with your audience is why this ad was successful and I personally think that many people can associate themselves with this commercial.

After attending the talk with Kali Nikitas from Otis I was very intrigued by interactivity. Engaging a person with advertisement brings in a personal and unique experience to the way the brand is perceived. Mercedes just released this interactive ad that lets people change the ad with their remote keys to there cars. By pushing a button on your remote that would unlock the doors, you can activate the ad to let different people out of the Mercedes. This ad is focusing on the versatility and room this particular model has to offer. I thought that this was a very creative move on Mercedes and I hope to see more in the future.

Thought that this was a good ad. Copy reads: A 5-blade, hydrating, customizable power tool. That also shaves. I am beginning to learn that bringing in a copy or text that initiates your thinking to something similar can be a very strong concept. The fact that this electric razor is referring to power tools is giving the reader (probably a 21-35 year-old male) a connection with something that they are familiar with. Talking about different subject matter and relating it to your product is hard to do but when successfully done can achieve great advertising.

Part of good advertising is innovation and perspective. Innovation is key to bringing new ideas and possibilities to a table where they may not have been thought of before. The perspective is also important because it continues to break the boundaries of what an advertisement can be. Volkswagon just came out with this Ad for the new beetle featuring a fat dog reinventing itself so that it can chase a car. I thought this was brilliant because the idea of a dog losing weight is totally off subject and doesn't have much to do with a car, or does it? VW related the dog losing its weight and reinventing itself with the beetle reinventing itself. Innovating new ideas and perspective that relates two different entities was very successful in this case. Since this Ad is meant for the superbowl, I think it was also amusing how VW tied in last years successful Ad with the Darth Vader kid as well. Good Job VW!