Some of the most successful Ad campaigns are with automotive companies. From high-end Mercedes, Lexus, and BMW, these companies shell out serious cash for their commercials. It is up to us, the designers, to come up with these fresh ideas that continue to expand the way we take in information. Check out http://media.radugadesign.com/, a design firm focusing on digital animation and motion graphics. They just came out with this commerical for Audi, it is pretty amazing and worth all 3 minutes of the commercial. Their 3D mapping idea of transforming a car digitally before your eyes was not only advanced, but ground breaking and extremely successful.