Design is hard. Anyone can put text and image together and claim it to be design, but in order for it to be successful it needs intelligence and meaning. A foundation of reasoning that supports your choices on why decisions were made are the backbones of a designer. Defending why a certain text was used with a particular image is part of the job and territory. The end result is what you make it to be. If you don't believe in yourself and your design and your reasoning doesn't add up, your design will fail. Make decisions that make sense and back up your designs. I forget how successful design can be when simplified. I found some posters from 1935-43 and they are simple, beautiful, and blunt. Let's get back to the basics and forget complicating things. Take design back to the simplicity that it was born and get your message conveyed victoriously.

Some of the most successful Ad campaigns are with automotive companies. From high-end Mercedes, Lexus, and BMW, these companies shell out serious cash for their commercials. It is up to us, the designers, to come up with these fresh ideas that continue to expand the way we take in information. Check out http://media.radugadesign.com/, a design firm focusing on digital animation and motion graphics. They just came out with this commerical for Audi, it is pretty amazing and worth all 3 minutes of the commercial. Their 3D mapping idea of transforming a car digitally before your eyes was not only advanced, but ground breaking and extremely successful.

These are the Ad's that I brought to class the other day. I think the main theme that makes all these Ad's successful is the fact that they're all jocular. Gathering attention through laughter is probably one of the most effective ways to get a point across. As I searched through magazines looking for Ad's that were successful, I discovered the ones that stood out were the ones that made me laugh. It also occurred to me that all these Ad's were from the same magazine (Maxim), targeting young males as myself. These Ad campaigns that funnel their messages through comedic relief are well thought-out and directed to make the consumer remember their product. Old Spice for example; Remembering the man, on a horse, on a beach, doing whatever as he pleases stays in my memory as comedic but reminds me that this man is the way he is because he uses Old Spice. There is also effective Ad placement being that it was in a magazine that a consumer such as myself would be reading.

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