Jaguar recently revised their logo and showed the improvements this week. The timeline shows that it is basically a revision from 2002. The improvements make the logo and type more modern and clean. As in the interior of the Jaguar vehicles, the logo is finished in a 3-dimensional chrome that matches the luxury and lavishness in the brand itself. One major aspect of the improvement is in the type. The wider and shorter type gives off an edgy feel that may appeal to new customers. I think that this revision was effective in giving the company a new sophistication.

I was able to make it to portfolio day out at westwood college on Saturday and was sure glad I went. I personally got reviewed by John Judy and Randy Johnson. The feedback that I received was what I was expecting and I got some real good information on what to improve. A lot of inspiration came out of this event as well. I learned that the traditional go-to way isn't always the way to go. Sometimes it is better to go out on a tangent and do something completely unexpected and out-of-the-ordinary. Getting out and separating yourself from the herd can really show your characteristic and personality when it needs to be shown, especially in an environment as this where you want to be different. The key note speaker Robynne Raye also had a really cool talk in the afternoon, her work in snowboard/skateboard/surf design was right up my ally. She had a very different approach and inspiring outlook on how to show your work and survive in the professional world. All-in-All it was a good day getting some great information and encouragement on how to conquer the world in design. Own yourself, own your work, do good, and help others and success will find you.

Placement Advertisements are the best. They get your attention from far away and they are usually visually interesting. I saw a really great Coca Cola billboard recently and tried to get a good pic of it but    couldn't because it was on the side of a freeway. The Ad featured a Coke bottle with copy but what grabbed my attention was the palm tree behind the billboard. The Coke bottle was placed so that the palm tree was exploding out of the bottle as if it was the refreshing softdrink. This really was a perfect ad, I tried to go back and get a pic a couple days later but the billboard had changed. I guess the moral of the story is to just always have your camera ready, you never know whats out there...

Awesome Ad from Toys R' Us and Star Wars! This Ad brings the reality to a fiction franchise making it extremely believable. Putting a Death Star in the sky along with hurtling space ships puts the viewer/fan in the full-on movie experience. This being a commercial, transports the consumer from their couch to real-world experience if Star Wars were actually flying around their city. Excellent Ad!

I found these beautiful examples of print design done by Hybrid Design/Super 7. Although these are modern prints they definitely have a retro throw-back feeling to them. The simplicity and colors used makes them visually interesting and brings the viewer back to a period clarity and lack of decoration. These posters reminded me of how simple design can be done successfully without extra garnishing.

Subaru does it again! This was a really well done ad bringing an emotional connection between the driver of the car and the company. Showing the personal side of owning a car and what memories are created in it and how life can be changed by simply having a vehicle in your life. I think I connected with this ad most because of all the memories and life experiences I have had with my car. Relating with your audience is why this ad was successful and I personally think that many people can associate themselves with this commercial.

After attending the talk with Kali Nikitas from Otis I was very intrigued by interactivity. Engaging a person with advertisement brings in a personal and unique experience to the way the brand is perceived. Mercedes just released this interactive ad that lets people change the ad with their remote keys to there cars. By pushing a button on your remote that would unlock the doors, you can activate the ad to let different people out of the Mercedes. This ad is focusing on the versatility and room this particular model has to offer. I thought that this was a very creative move on Mercedes and I hope to see more in the future.